In my previous role as a Visual Merchandiser, I tried to utilise my design and illustration skills as frequently as possible to create eye-catching displays, vinyl decorations and typographic layouts.
Typography work cut in vinyl being used to promote Personal Styling in the Menswear department and in the customer lifts. The shapes used around the text are inspired by the John Lewis logo.
I made these swing tags to be hung onto mannequins, they feature a small message about Personal Styling and a QR code that redirects to our Personal Styling service page.
Illustrated eyes and lips designed to draw attention and add character to the Style Studio Mannequins. The features are exaggerated and quirky to match the style of the mannequins.
Classic fashion illustrations drawn for the Personal Styling department to decorate their studio. The brief was to create a selection of drawings that were timeless and fitting with the John Lewis brand.
Personal Styling window mock up illustration , used to pitch a window promoting Personal Styling.
Abstract design cut in vinyl used to decorate the Toys Department. This print was inspired by the shapes used on John Lewis' own brand Toy packaging.
Mother's day Dior makeup masterclass poster, made to align with the Mother's Day POS scheme. Created in collaboration with the in-store marketing team.
Poster to advertise The Place To Eat, one of our in-store restaurants .