For Vital Signz 2023 summer show, I was asked to create promotional work for the show and create visuals that could be used during the show.
The show 'TWIST!' is a modern retelling of the classic story of Oliver Twist, written and choreographed by Carly Allen & Shannon Barker.
I was initially briefed with creating a logo for the show that was inspired by the musical poster but instead featured a man wearing a cap with a 'twisted' beard.
Logo & Poster
Original Oliver! Broadway poster
Initial sketches, playing with hand drawn typography and a backwards or forwards cap.
I provided the poster in 3 different colour options and decided to use the purple version.
T-Shirts
T-Shirt mock-ups, this design featured a smaller logo using just the font.
A second option that matches the poster, this was used on forms that were given out for people to order T-Shirts from.
I also created a hand drawn font to match the logo, this was so we could add names to the back of the T-Shirts
Final T-Shirt
Projections
Visuals to be projected during the show. Some of these were before the show and during the interval and others were for during the dances.
Photographs are from Unsplash.com and edited by me using retouching and Photoshop AI.
The Show
