Promotional design concept for John Lewis & Partners for their 'Off To Uni' campaign.
For this design I used shapes that were reminiscent of arrows and post-it notes to generate a simplistic design that represented the university experience and felt layered and directional to reflect the copy of 'Off To Uni' and 'Good Times Ahead'.
The colour palette was designed to feel muted for the autumn season while still being bright and playful that would fit well alongside the 'ANYDAY' orange branding.
Designs were made in Photoshop, Illustrator and Indesign. Designs were then applied to 3D Mockups in Blender.
Ambassador Card
Point of Sale Holders - Image and QR Code
Swing Tags
The Mat - Shopping Experience including wall graphics, hanging banners and POS
Directional Banners
